Values Framework

Our values are important beliefs that act like guiding stars. Our Better Lives family believes in Purpose, Leadership, Ownership and Teamwork.  This is because values like these can assist family members to prioritize when they consider important decisions that impact their future.

Purpose – to assist others with the confidence to plan, and courage to respond to challenges and opportunities.

Leadership – that values education, productivity and earning an income.

Ownership – from growing up in a nurturing home, with good health and a sense of responsibility for others.

Teamwork – founded on mutual gratitude, caring and trust.


Experience success that comes from having the confidence, courage and helpfulness to help others achieve their Purpose. Enjoy other people’s achievements and in so doing experience fulfillment, contentment and enlightenment!


Prioritize, plan and prepare well so you can believe in your abilities.


Be assertive, conserve energy, ready to give your best and never give up.


Help and mentor others, create jobs and protect the environment


Develop skills to increase productivity and earn an income. Over time education and experience combine to create Wisdom to be shared with others.


Listen, learn and retain education, vocational training and experience.


Focus on solving problems and supplying people’s needs with quality ideas, skills, services and products.


Earn, budget, save and invest for future growth.


Have the support of a comfortable home, strong health and sense of responsibility so that you can demonstrate strong Ownership for what you do. Be enthusiastic, energized, willing and able so that you can support others.


Accept and bond with family in a comfortable home, and with friends and community in a safe environment.


Have clean water, sanitation, nutritious food, hygiene, shelter, and exercise.


Understand and control emotions, and be disciplined and organized so that you can be responsible for obligations and actions.


Have a spirit of gratitude, caring and mutual trust towards others so that you can show and receive Goodwill. Be considerate, communicate responsively, collaborate and coordinate effectively with others.


Be grateful and at peace with beliefs, thoughts, words and actions.


Seek and share understanding with respect, patience and humility.


Consistently speak straight and honestly, and do what you say.